Cosmetic Architects, will conduct strategic planning in response to the findings of the feasibility study and audits. To handle the possibilities and challenges highlighted, this process comprises formulating and putting into practice efficient tactics.
Branding
Marketing Strategy
Business Development Strategy
E-commerce Strategy
Branding
This step defines how a company positions and differentiates its brand in the market to create a distinct identity and build strong connections with its target audience.
- Brand Positioning
- Storytelling
- Visual & Graphic ID
Marketing Strategy
This step offers a structured framework to plan, execute, and evaluate marketing efforts, aligning them with business objectives, enhancing customer understanding, and gaining a competitive edge.
We develop a comprehensive marketing plan that includes clearly defined objectives, actionable steps, target audiences, P&L management, and KPI’s.
- Target Market Identification & Analysis:
Conduct a thorough analysis of the consumer market, taking into account consumer behavior, marketing opportunities, consumer profiles, purchasing power, and other relevant factors
- Market size assessment
Evaluate and determine the total potential market demand and growth potential for a specific product. It involves analyzing various factors such as demographics, consumer preferences, purchasing power, and competitor analysis to estimate the size and calculate the estimatedpotential revenue.
- Pricing strategy
determine appropriate pricing strategies for the brand’s products across various sales channels, including retail, wholesale, and e-commerce.
- Stratégie de communication
Communication and promotional activities to build awareness, and entice to buy, retain, and engage.
Business Development Strategy
The goal of this stage is to stimulate growth, expand market presence, and increase the overall success of a business.
We examine several elements such as:
- Sales Channel Strategy: To create an effective strategy, we conduct a thorough assessment of sales channels, market dynamics, target customers, and the competitive landscape. This analysis forms the basis of our collaborative approach, working closely with our clients to design a personalized sales channel strategy that aligns with their objectives and maximizes revenue generation.
- Sales Objectives: Defining specific, measurable, achievable, relevant, and time-bound (SMART) sales objectives to guide the efforts of the sales team.
- Sales Tactics and Techniques: Developing and implementing various sales tactics, such as cold calling, email marketing, social selling, and face-to-face meetings, to generate leads and close deals.
- Wholesale Pricing Strategy: Establishing a pricing model that maximizes profitability while remaining competitive in the market.
E-commerce Strategy
Our goal is to assist you in effectively engaging in online selling and maximizing your digital presence. We ensure your brand’s comprehensive online presence through website design, optimizing user experience, implementing marketing strategies, streamlining logistics, integrating secure payment systems, and providing exceptional customer support. By focusing on these key elements, we aim to drive online sales and foster sustainable growth for your business.
Branding o
This step defines how a company positions and differentiates its brand in the market to create a distinct identity and build strong connections with its target audience.
- Brand Positioning
- Storytelling
- Visual & Graphic ID
Marketing Strategy
This step offers a structured framework to plan, execute, and evaluate marketing efforts, aligning them with business objectives, enhancing customer understanding, and gaining a competitive edge.
We develop a comprehensive marketing plan that includes clearly defined objectives, actionable steps, target audiences, P&L management, and KPI’s.
- Target Market Identification & Analysis: conduct a thorough analysis of the consumer market, taking into account consumer behavior, marketing opportunities, consumer profiles, purchasing power, and other relevant factors
- Market Size Assessment: evaluate and determine the total potential market demand and growth potential for a specific product. It involves analyzing various factors such as demographics, consumer preferences, purchasing power, and competitor analysis to estimate the size and calculate the estimatedpotential revenue.
- Pricing strategy: determine appropriate pricing strategies for the brand’s products across various sales channels, including retail, wholesale, and e-commerce.
- Activation Strategy: propose communication and promotional activities to build awareness, and entice to buy, retain, and engage.
Business Development Strategy
The goal of this stage is to stimulate growth, expand market presence, and increase the overall success of a business.
We examine several elements such as:
- Sales Channel Strategy: To create an effective strategy, we conduct a thorough assessment of sales channels, market dynamics, target customers, and the competitive landscape. This analysis forms the basis of our collaborative approach, working closely with our clients to design a personalized sales channel strategy that aligns with their objectives and maximizes revenue generation.
- Sales Objectives: Defining specific, measurable, achievable, relevant, and time-bound (SMART) sales objectives to guide the efforts of the sales team.
- Sales Tactics and Techniques: Developing and implementing various sales tactics, such as cold calling, email marketing, social selling, and face-to-face meetings, to generate leads and close deals.
- Wholesale Pricing Strategy: Establishing a pricing model that maximizes profitability while remaining competitive in the market.
E-commerce Strategy
Our goal is to assist you in effectively engaging in online selling and maximizing your digital presence. We ensure your brand’s comprehensive online presence through website design, optimizing user experience, implementing marketing strategies, streamlining logistics, integrating secure payment systems, and providing exceptional customer support. By focusing on these key elements, we aim to drive online sales and foster sustainable growth for your business.
Discover our "Operational Marketing" Service
We also support you in operational marketing, from the creation of your brand awareness to the promotion of your products.
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