Brand Development
We lead you through the brand development process, employing the following strategic steps to ensure your success.
Ideation
Audit
Market study
Trend Analysis & Benchmark
Evaluation
Ideation
We collaborate with you to generate creative and impactful ideas that will shape and differentiate the future brand or product in the marketplace.
Whether you already have a brand and desire to expand your product line or are looking to create a brand from scratch, our consultancy specializes in generating innovative ideas to meet your needs. We provide comprehensive support in ideation, whether it’s developing new products for an existing brand or creating an entirely new brand from the ground up. Our goal is to assist you in conceptualizing fresh ideas that align with your vision and drive success in the market.
Audit
All aspects of the brand and market dynamics need to be studied to successfully launch or expand a brand into a market. Our team is experienced in conducting audits ensure that the brand meets the specific requirements of that market. Our audit process covers the following aspects:
- Regulation compliance
Ensure that the brand and/or products meet market and cosmetic regulations and obtain the necessary authorizations for launch within the market.
- Brand registration and Trademark
Verify trademark ownership and secure brand property rights.
- VAT registration and financial obligations
Assess the need for a local VAT number to facilitate the importation/exportation and sale of goods, or particularly any financial obligations to be studied.
- Importation/exportation process conditions
Study and confirm the importation/exportation process requirements for the products to be sold in the market.
Market study
Our team is experienced in conducting various market studies to help brands make data-driven decisions, and to better understand their customers and the market:
- Market entry or expansion:
When entering the market for the first time or expanding into new territories, one crucial step is to conduct market studies to develop effective marketing strategies. This applies to both new brands and existing ones seeking growth. Market studies help brands identify the most effective marketing channels, messages, and tactics to reach and engage their target customers. This helps brand owners understand the market dynamics, identify potential customers, assess competition, and determine the feasibility and potential success of their expansion plans.
- Competitive analysis:
Brands need to stay updated on their competitors and the market landscape. Market studies help brands analyse their competition, identify their strengths and weaknesses, and understand their strategies and market positioning. This enables brands to make informed decisions on differentiating themselves and gaining a competitive advantage.
- Brand positioning and brand perception:
When a brand wants to establish or redefine its position then conducting a market study can provide valuable insights. This helps the brand understand its target audience, their perceptions, needs, and preferences, and how the brand can differentiate itself from competitors.
- Product development:
Market studies are crucial when a brand wants to develop new products or improve existing ones. By conducting research, brands can identify gaps in the market or in their current portfolio, understand customer needs and preferences, and gather feedback on potential product features, pricing, and packaging.
Trend analysis & benchmark
In the fast-paced world of cosmetics, staying ahead of the latest trends and understanding industry benchmarks is essential for success. We identify key trends that are shaping the cosmetic landscape, allowing you to anticipate market shifts, capitalize on opportunities, and stay ahead of your competitors. From ingredient trends to packaging innovations, we provide you with actionable insights to drive product development, brand positioning and marketing strategies.
Evaluation
In this phase we identify strengths, weaknesses, and areas for improvement, allowing for informed decision-making and strategic adjustments.
Ideation
We collaborate with you to generate creative and impactful ideas that will shape and differentiate the future brand or product in the marketplace.
Whether you already have a brand and desire to expand your product line or are looking to create a brand from scratch, our consultancy specializes in generating innovative ideas to meet your needs. We provide comprehensive support in ideation, whether it’s developing new products for an existing brand or creating an entirely new brand from the ground up. Our goal is to assist you in conceptualizing fresh ideas that align with your vision and drive success in the market.
Audit
All aspects of the brand and market dynamics need to be studied to successfully launch or expand a brand into a market. Our team is experienced in conducting audits ensure that the brand meets the specific requirements of that market. Our audit process covers the following aspects:
- Regulation compliance
Ensure that the brand and/or products meet market and cosmetic regulations and obtain the necessary authorizations for launch within the market.
- Brand registration and Trademark
Verify trademark ownership and secure brand property rights.
- VAT registration and financial obligations
Assess the need for a local VAT number to facilitate the importation/exportation and sale of goods, or particularly any financial obligations to be studied.
- Importation/exportation process conditions
Study and confirm the importation/exportation process requirements for the products to be sold in the market.
Market Study
Our team is experienced in conducting various market studies to help brands make data-driven decisions, and to better understand their customers and the market:
- Market entry or expansion:
When entering the market for the first time or expanding into new territories, one crucial step is to conduct market studies to develop effective marketing strategies. This applies to both new brands and existing ones seeking growth. Market studies help brands identify the most effective marketing channels, messages, and tactics to reach and engage their target customers. This helps brand owners understand the market dynamics, identify potential customers, assess competition, and determine the feasibility and potential success of their expansion plans.
- Competitive analysis:
Brands need to stay updated on their competitors and the market landscape. Market studies help brands analyse their competition, identify their strengths and weaknesses, and understand their strategies and market positioning. This enables brands to make informed decisions on differentiating themselves and gaining a competitive advantage.
- Brand positioning and brand perception:
When a brand wants to establish or redefine its position then conducting a market study can provide valuable insights. This helps the brand understand its target audience, their perceptions, needs, and preferences, and how the brand can differentiate itself from competitors.
- Product development:
Market studies are crucial when a brand wants to develop new products or improve existing ones. By conducting research, brands can identify gaps in the market or in their current portfolio, understand customer needs and preferences, and gather feedback on potential product features, pricing, and packaging.
Trend analysis & benchmark
In the fast-paced world of cosmetics, staying ahead of the latest trends and understanding industry benchmarks is essential for success. We identify key trends that are shaping the cosmetic landscape, allowing you to anticipate market shifts, capitalize on opportunities, and stay ahead of your competitors. From ingredient trends to packaging innovations, we provide you with actionable insights to drive product development, brand positioning and marketing strategies.
Evaluation
In this phase we identify strengths, weaknesses, and areas for improvement, allowing for informed decision-making and strategic adjustments.
Discover our "Product Development service"
After the brand design, we accompany you in the next step which is the product development.
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