New Product Development
We support you throughout the development process of your new products by providing advice and support at every stage. It is important to note that specific steps and their order may vary depending on internal customer and industry processes.
Concept development
Feasibility study
Product development
Product test
Concept development
In this step, we work on defining the product’s features, benefits, target market, pricing, and positioning. This stage also includes creating prototypes or mock-ups to further visualize and evaluate the concept and gather feedback from potential customers before moving forward with the development process.
Feasibility study
The viability of a new product needs to be evaluated. Key components typically included in a feasibility study are:
- Formulation: We assess the viability and practicality of developing formulations for a product. It involves evaluating various factors to determine if the desired formulation can be successfully achieved and meet the product's objectives.
- Production: We evaluate whether the concept can be produced efficiently, cost-effectively, and in line with quality standards.
- Packaging: We assess various factors to determine if the packaging can effectively protect the product, meet regulatory requirements, align with branding objectives, and be produced efficiently.
- Financial feasibility: We assess the potential profitability and return on investment.
- Market feasibility: we evaluate the size of the target market, demand, and competitive landscape.
Product Development
At this stage, we create the physical aspects of the product, which include:
- Formulation
We assist in identifying or creating the optimal composition and ingredient selection for the new product. We collaborate closely with clients to explore various formulations, taking into account factors such as efficacy, safety, sustainability, and regulatory compliance.
Our goal is to develop formulations that not only meet client requirement and budget but also resonates with the target market’s expectations.
- Packaging
Effective packaging design considers factors such as aesthetics, capturing the attention of consumers, convenience of use, on shelf differentiation, shelf life, transportation, and user experience.
Product Test
Before launch, we conduct product/market testing to validate the product’s functionality and gather feedback from target customers. This involves sharing product samples with the target audience and actively seeking their input on the product’s performance. The objective is to engage with the target and obtain actionable feedback. In this way, the brand can ensure that the final product meets expectations and delivers the intended benefits before a full-scale launch.
Concept Development
Once the promising ideas are identified, the next step is to develop detailed product concepts. In this step, we work on defining the product’s features, benefits, target market, pricing, and positioning. This stage also includes creating prototypes or mock-ups to further visualize and evaluate the concept and gather feedback from potential customers before moving forward with the development process. Product concept(s) can also tested through surveys or focus groups, with the potential target market or a representative group of customers. The feedback from a study can help refine and improve the concept.
Feasibility study
The viability of a new product needs to be evaluated. Key components typically included in a feasibility study are:
- Formulation: We assess the viability and practicality of developing formulations for a product. It involves evaluating various factors to determine if the desired formulation can be successfully achieved and meet the product's objectives.
- Production: We evaluate whether the concept can be produced efficiently, cost-effectively, and in line with quality standards.
- Packaging: We assess various factors to determine if the packaging can effectively protect the product, meet regulatory requirements, align with branding objectives, and be produced efficiently.
- Financial feasibility: We assess the potential profitability and return on investment.
- Market feasibility: we evaluate the size of the target market, demand, and competitive landscape.
Product development
At this stage, we create the physical aspects of the product, which include:
- Formulation
we assist in identifying or creating the optimal composition and ingredient selection for the new product. We collaborate closely with clients to explore various formulations, taking into account factors such as efficacy, safety, sustainability, and regulatory compliance. Our goal is to develop formulations that not only meet client requirement and budget but also resonates with the target market’s expectations.
- Packaging
Effective packaging design considers factors such as aesthetics, capturing the attention of consumers, convenience of use, on shelf differentiation, shelf life, transportation, and user experience.
Product test
Before launch, we conduct product/market testing to validate the product’s functionality and gather feedback from target customers. This involves sharing product samples with the target audience and actively seeking their input on the product’s performance. The objective is to engage with the target and obtain actionable feedback. In this way, the brand can ensure that the final product meets expectations and delivers the intended benefits before a full-scale launch.
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