Services

New Product Development

We support you throughout the development process of your new products by providing advice and support at every stage. It is important to note that specific steps and their order may vary depending on internal customer and industry processes.

1

Concept development

2

Feasibility study

3

Product development

4

Product test

Concept development

Once the promising ideas are identified, the next step is to develop detailed product concepts. In this step, we work on defining the product’s features, benefits, target market, pricing, and positioning. This stage also includes creating prototypes or mock-ups to further visualize and evaluate the concept and gather feedback from potential customers before moving forward with the development process.  Product concept(s) can also  tested  through surveys or focus groups, with the potential target market or a representative group of customers.  The feedback  from a study can help refine and improve the concept.

Feasibility study

The viability of a new product needs to be evaluated. Key components typically included in a feasibility study are:

Product Development

At this stage, we create the physical aspects of the product, which include:

 we assist in identifying or creating the optimal composition and ingredient selection for the new product. This involves determining the optimal mix of components, such as raw materials to create the desired product. SA & C sets a high value on formula optimization to ensure compliance with demanding European regulations for selling new and value added products. We collaborate closely with clients to explore various formulations, taking into account factors such as efficacy, safety, sustainability, and regulatory compliance. This not only determines the quality of your product but also contributes to shaping your brand image. In the development of a new cosmetic product, the formulation would involve determining the precise blend of ingredients, such as moisturizers, active compounds, and fragrances, to achieve the desired effect.  Our goal is to develop formulations that not only meet client requirement and budget but also resonates with the target market’s expectations.

Effective packaging design considers factors such as aesthetics, capturing the attention of consumers, convenience of use, on shelf differentiation, shelf life, transportation, and user experience.

Product Test

Before launch, we conduct product/market testing to validate the product’s functionality and gather feedback from target customers.  This involves sharing product samples with the target audience and actively seeking their input on the product’s performance. The objective is to engage with the target and obtain actionable feedback.  In this way, the brand can ensure that the final product meets expectations and delivers the intended benefits before a full-scale launch.

Concept Development

Once the promising ideas are identified, the next step is to develop detailed product concepts. In this step, we work on defining the product’s features, benefits, target market, pricing, and positioning. This stage also includes creating prototypes or mock-ups to further visualize and evaluate the concept and gather feedback from potential customers before moving forward with the development process.  Product concept(s) can also  tested  through surveys or focus groups, with the potential target market or a representative group of customers.  The feedback  from a study can help refine and improve the concept.

The viability of a new product needs to be evaluated. Key components typically included in a feasibility study are:

At this stage, we create the physical aspects of the product, which include:

 we assist in identifying or creating the optimal composition and ingredient selection for the new product. This involves determining the optimal mix of components, such as raw materials to create the desired product. SA & C sets a high value on formula optimization to ensure compliance with demanding European regulations for selling new and value added products. We collaborate closely with clients to explore various formulations, taking into account factors such as efficacy, safety, sustainability, and regulatory compliance. This not only determines the quality of your product but also contributes to shaping your brand image. In the development of a new cosmetic product, the formulation would involve determining the precise blend of ingredients, such as moisturizers, active compounds, and fragrances, to achieve the desired effect.  Our goal is to develop formulations that not only meet client requirement and budget but also resonates with the target market’s expectations.

Effective packaging design considers factors such as aesthetics, capturing the attention of consumers, convenience of use, on shelf differentiation, shelf life, transportation, and user experience.

Before launch, we conduct product/market testing to validate the product’s functionality and gather feedback from target customers.  This involves sharing product samples with the target audience and actively seeking their input on the product’s performance. The objective is to engage with the target and obtain actionable feedback.  In this way, the brand can ensure that the final product meets expectations and delivers the intended benefits before a full-scale launch.

Discover our service "Cosmetic Regulatory"

After the development of new products, we accompany you in the next step which is the "Cosmetic Regulation."

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