With 20 years of experience in the cosmetics industry, Eva Serpil is a highly sought-after business consultant known for her expertise in global expansion, strategic transformation, and creating effective marketing and go-to-market strategies. She excels in diverse categories (color cosmetics, skincare, fragrance, hair care, supplements, etc.) and segments (luxury, mass, dermo-cosmetics), and across various channels, including e-commerce, retail, and direct sales.

Eva’s expertise lies in developing tailored and pragmatic solutions to the complex issues facing the cosmetics industry. She is an innovative strategist with a high level of ownership to global expansion, brand visibility, and omni-channel integrity.

Eva has successfully led business expansion for diverse cosmetic brands all over the world, empowered new or emerging brands, and turned around declining trends. She is a globally connected consultant with a knack for identifying prime opportunities and devising multi-pronged methodologies to maximize returns.

Eva Serpil is a visionary force in the cosmetics industry. Her passion, strategic acumen, and unwavering commitment to success make her an invaluable asset to any brand seeking to ascend to new heights.